Becoming A Sponsor
Over the last seven years, the Visions Beauty Natural Hair and Health Expo has created a unique event experience that consumers, small business owners, corporate partners, and southern naturalistas can call their own. Attracting thousands of attendees from over 25 surrounding cities, the Natural Hair and Health Expo offer a unique, southern perspective on the latest in beauty and wellness trends, proudly boasting at the largest natural hair event in Alabama, and one of the largest in the Southeast region. With anticipated growth to 7,500 attendees in 2020, the seventh annual expo promises to exceed expectations with an updated floor plan, expanded programming and workshops, and a better-than-ever VIP experience. We are looking for partners who are ready to bring a unique experience to Birmingham in anticipation of making a lasting connection with our loyal and dedicated attendee base. Our team is ready to support you in creating a custom program that can deliver against your business objectives.
We look forward to your participation in this unique opportunity. We have limited sponsorship opportunities available for Title and Presenting sponsorship, and we have added a Kid’s Lounge and Men’s Lounge that offer custom activation opportunities. We also have a number of advertising vehicles to add value to our partners before, during and after the event, with a cumulative 20MM reach.
Tap Into NHHE’s Southern Twist on #BlackGirlMagic
The #BlackGirlMagic is here to stay, and there is significant buying power and cultural influence attached to it. According to a recent Nielsen report African-American Women: Our Science, Her Magic, “African-American women’s consumer preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021.” Relatedly, the natural hair industry is leading and driving the growth in the billion-dollar hair care business, opening opportunities for independent and emerging brands while supporting the resurgence of some well-established legacy brands. Most importantly, African American women are seeking overall healthier lifestyles. The same Nielsen report indicates that 60% of Black women buy natural products because they are concerned about the environment, and 63% buy natural, citing concerns about their health and that of their family. Coupled with the fact the 55% of the US African American population live in the South and 54% of African Americans are women, the Natural Hair and Health Expo offers a unique opportunity to capitalize on this intersection of growing spending power, explosive category growth and the deliberate move toward health and wellness where she lives. Ask us today how you can add the NHHE to your 2018 marketing and promotion mix as you make an investment in the consumers who are influencing tomorrow.